Vodafone were Rebellion Consulting's first ever client.

On the eve of the new millennium we were asked to provide technical expertise on one of the very first Data Warehousing programmes in the UK if not in the world.

The Warehouse was based on a teradata hardware/ software hybrid platform which was designed to handle many billions of transactions at a time when big data and machine learning were relatively unheard of. 

Rebellion Consulting were involved in the initial proof of concept and then the design, build and scaling of the data warehouse across multiple lines of business, transaction types and regions.

We then provided our reporting and analytics expertise to build multiple aggregate schemas and abstraction layers and a comprehensive suite of reports to deliver daily, weekly and monthly KPI's to the Vodafone executive team.

Once the warehouse concept was established for reporting on key KPI's, Rebellion worked with the Vodafone team to focus on predictive indicators and scores, working with Experian, Equifax, Scorex and Dun & Bradstreet to develop customer behaviour scores and metrics when such approaches and techniques were in their infancy anywhere in the world at such a scale.

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